Good competitor intelligence starts with choosing the right competitors.

UploadPack checks whether the YouTube channels you select are genuinely useful reference points across audience overlap, topic fit, format, channel scale and publishing pattern. A superficially similar channel shouldn’t automatically influence your strategy as heavily as a genuinely comparable one. Compare with context. Create with confidence. Evidence before certainty. Supporting creative I’ve created the six platform treatments above around the same campaign idea, while adapting the visual hierarchy and hook for each platform. #uploadpack #buildinpublic #youtubegrowth