The hesitation had been sitting there much longer. A sales manager at an anonymous retail and wholesale distribution business in Accra had a real concern before sharing data. He believed the higher-ups would not take the findings seriously. Decisions were mainly being made based on feelings, gut, and experience. Data was recorded, but more for recording’s sake than decision-making. So we worked with the last three months of their data through the Free Insight Drop. After the report, we had a meeting on the findings, the changes to consider, and the observations to take into the next quarter. One finding gave him breathing room. One of his most productive employees had moved away, and the business had not matched his output since. But monthly targets kept increasing without replacing that output. The manager was excited because the report made the pressure visible. The higher-ups still did not take it seriously. That can happen. But a sales manager cannot take vague concern into a planning conversation. He can take evidence from his own sales data. That is the adoption risk Legacy Data Consultancy is trying to reduce before a full engagement. #SalesAnalytics #DataDrivenDecisionMaking #RetailAnalytics #BusinessIntelligence